It’s Not Too Late To Jump on the Podcast Bandwagon

By Alexandra Zendrian

Whether it’s your social media feeds or just from everyday conversation, it may seem like everyone and their mother has a podcast. But there are plenty of financial advisors who haven’t taken part in this powerful trend and it’s not too late to get in.

I’m a prime example – I launched a podcast called Financial Services News You Might Have Missed at the end of last year. I saw the power in this medium to reach prospects and generate content in a scalable and efficient manner. The key to creating a podcast that people may care about in this vast sea of podcasts is finding a niche that hasn’t already been tapped.

Why Should You Get a Podcast

Six hundred nineteen million people are expected to listen to podcasts next year, according to Riverside. Thirty four percent of Americans listen to more than eight podcast episodes a week, the podcasting platform found. For anyone who can capture even a small fraction of that, this is a prospect pipeline that was otherwise untapped. 

For financial advisors who haven’t hired a public relations professional or otherwise aren’t being quoted in the media as much as they’d like, podcasts are an opportunity to get your voice out there in its truest form while demonstrating your expertise. Prospects and clients get to hear you as authentically as possible as the best podcasts aren’t scripted and overly rehearsed. As Diana Cabrices, founder of Diana Cabrices Consulting, reminds us people buy from people so when a prospect can hear your voice, listen to how you connect with others and hear directly from the horse’s mouth what your opinions are, it helps them advance along the know, like, trust timeline much faster.

It’s Free Content

Professionals in all walks of life understand that to remain relevant and continually top of mind they need to feed the social media content beast often. Having pieces of content such as blogs or podcasts at the ready provide advisors with the opportunity to hone in on a portion of what they already discussed. And it can be done without having to recreate the wheel – they’re literally taking from their own archives.

There Are Many Ways To Do It

For those who haven’t started a podcast yet, it can seem daunting. There’s the do-it-yourself route, which is the path I’m currently on, but if an advisor doesn’t have the expertise and/or the time and inclination to do that, there are a variety of companies and professionals that this can be outsourced to. ProudMouth is the largest podcasting firm in North America dedicated solely to financial advisors having completed more than 10,000 episodes and over 150,000 social media posts to help advisors share their podcasts. Some other companies in the space include  PodPony with approximately 400 podcasts and Oechsli.

Podcasting is not a fad that is going away anytime soon but it’s also not too late to jump on the bandwagon.